Venue audience data advertisers can act on
Show advertisers who comes through your doors: the brands and categories they over-index on, where they live, and how your venues compare with the competition. Built from privacy-compliant mobile data, for arenas, stadiums and venue screen networks.
Impressions tell a buyer how many. They want to know who.
National advertisers and their agencies buy audiences, not venues. When your pitch is attendance and screen impressions, a buyer has no way to tell your venues apart from any other place with a crowd.
Without evidence of who your audience is, you compete on price. With it, you can show a buyer why this audience is worth more to their category than the alternatives.
What you get
Indexes and shares a media buyer can check, with the method stated. Built for sales decks, not a drawer.
Category affinity indexes
The brands and categories your venue visitors over-index on, against the provincial baseline.
Where your audience lives
Home areas by postal code, so advertisers see which markets your venues reach.
Benchmarks against competing venues
Your visitation indexed against other venues, so buyers see where you stand.
Day and season patterns
Which days, months and seasons draw your audience, to plan flights around your calendar.
Sales stories by category
A short evidence page for each priority advertiser category that your sellers can lead with.
Reach your audience off-site
We can extend an advertiser's campaign to audiences like yours through programmatic, connected TV and social. No data changes hands.
How it works
A first analysis usually takes 2 to 3 weeks.
Pick the venues
One venue or a whole network, and the season or period your advertisers care about.
We measure the audience
Real visitation, indexed against the provincial baseline and against competing venues.
Build the sales story
Category evidence pages and benchmarks, written for a media buyer.
Sell and report
Use it in pitches, upfronts and renewals, and refresh it each season.
A venue screen network wins a national advertiser
A digital screen network in community sports venues was selling on attendance and impressions. We indexed its venue audiences against competing venues, giving its sales team a behavioural story a national brand could take to its own leadership.
Read the case study →Who it's for
- Arenas and community rinksSell boards, screens and naming rights on audience evidence
- Stadiums and sports propertiesGive advertisers a profile beyond attendance
- Venue operators with several sitesCompare venues and package them for buyers
- Venue screen and DOOH networksProve audience value to national advertisers and agencies
For arena and golf audiences, see our specialist platforms Arenalytics and Golfalytics.
Questions
Can you tell us how many people visit our venues?
No. We measure a large sample of devices, never everyone, so we report indexes and shares rather than headcounts or impressions. Pair our audience profile with your own attendance and screen figures.
Can you tell who looked at a specific screen?
No. We measure who visits your venues, not who looked at a given screen. For a venue screen network, the venue audience is the profile advertisers are buying.
Can you compare our venues with competing venues?
Yes. We index your visitation against competing venues, so buyers see how your audience stacks up.
Can an advertiser reach our audience after they leave the venue?
Yes. We can run the advertiser's campaign to audiences like yours through programmatic, connected TV and social platforms. Your audience data is never sold or handed over, and we reach patterns at scale, never individuals.
How long does it take?
A first analysis usually takes 2 to 3 weeks. We can look back up to 24 months, so you can start with seasons that have already happened.
How do you handle privacy?
Every insight is aggregated and anonymized. We collect no personal information, and our data and methods are built to meet PIPEDA and the provincial privacy rules that apply where we work.
Give your sellers a reason to charge more
Start with a complimentary sample insight on one of your venues.