Start with who you are

• Trade areasWhere your shoppers live, by postal code.
• Competitor cross-shopWho else your shoppers visit, and how often.
• ConquestingReach your competitors' visitors directly.
• Network decisionsWhere traffic goes when a store closes, and where demand is under-served.

• Before and afterWhat guests do on either side of a meal.
• Competitor overlapHow much traffic you share, and with whom.
• Daypart patternsWhen each location's audience shows up.

• Dealer cross-shopWhich brands your showroom visitors also test.
• In-market audiencesPeople visiting dealers right now.
• Service vs salesSeparate the two visit types and grow each.

• Branch visitationTraffic trends and competitive overlap by branch.
• Regional strengthWhere you lead and where you trail.
• Acquisition audiencesReach competitor branch visitors.

• Visitor originWhere each property draws from, for regional planning.
• Retail network coverageBusy areas with thin coverage, ranked.
• Targeting and attributionWithin provincial gaming rules.

• Visitor originLocal, regional and out-of-province shares.
• Visit patternsDay trips vs overnight stays.
• Event impactYear-over-year change, ready for a funding case.

• Sponsorship valuationPrice your audience on behaviour, not headcount.
• Category prospectingThe sponsor categories your fans over-index on.
• Proof of valueEvidence advertisers can take to their boss.

For arena and golf audiences, see our specialist platforms Arenalytics and Golfalytics.

• Audience proofWho passes each screen in your network.
• Competitive comparisonYour locations indexed against other venues.
• Sales collateralCategory stories your sellers can lead with.

• Network coverageWhere service locations meet demand, and where they don't.
• Closures and changeWhere traffic goes when a location closes.
• Program responseCampaign and program effects by region and neighbourhood.