A community event proves it deserves its funding
+48%event-weekend traffic vs surrounding weekends
62%of visitors from beyond 15 km, up from 49%
The situation
A recurring downtown event in the Niagara region needed evidence for its municipal and funding partners. Did it move traffic, draw outside visitors, and help the whole town?
What we did
We measured the event weekend against ordinary weekends across two years, for the venue and the surrounding town. Every figure came with its method, built to survive a funding review.
What else we found
Thursday grew from 32% to 43% of weekend traffic, and visitors reached 66% of the town's blocks. The benefit spread across town, not just to the venue.
