A golf property turns its audience into sponsorship revenue
5new sponsorship deals closed
3at-risk renewals re-signed in the same cycle
The situation
An Ontario golf property group was selling sponsorship on attendance and gut feel. Sponsors asked what they were actually buying. Several renewals were at risk.
What we did
We measured the property's audience across a full season and indexed its behaviour against the average Canadian. Each priority sponsor category got its own evidence page: the index, the story behind it, and the case for a premium.
Why it worked
A headcount is inventory. An index is a reason to pay a premium.
Program value in the multiple six figures, as reported by the client.
