Patterns at scale.
Never people.
How Canadian foot traffic data works, in plain language: what we measure, what we never collect, and the rules we follow.
Built privacy-first, from the source up
Six principles hold for every client and every project.
Consented
Location signals come from mobile apps where people have opted in to location sharing, sourced through our Canadian data partner.
Aggregated
We report on groups and areas. Every insight describes patterns across many devices, never one person.
Anonymized
No names, phone numbers, emails or account details. Nothing is matched to customer or player accounts.
Indexed, not headcounts
We measure a large sample of devices, never everyone. So we report shares and indices, not attendance.
Visits, not purchases
We see that a device was at a location. We do not see what anyone bought or did inside.
Client data stays yours
The same method for every client. Your results are exclusive to you and never resold.
From signal to insight in five steps
Every step strips detail away. What reaches you is a pattern, not a person.
- Consented signalsOpted-in apps share anonymous location signals with our Canadian data partner.
- PlacesSignals are matched to over a million mapped points of interest across Canada.
- Home areasEach device's home area is estimated at the six-digit postal code level, never a street address.
- AggregationDevices are grouped, so every result describes many people at once.
- IndexingResults are normalized against a baseline and reported as shares and indices.
What we never collect
- Names or contact details
- Street addresses
- Purchases or transactions
- Matches to customer accounts
- Sensitive inferences about individuals
- Visitor headcounts for a venue
PIPEDA and provincial rules
Our data and methods are built to meet Canada's federal privacy law, PIPEDA, and the provincial privacy rules that apply where we work.
When audiences are activated, they are delivered as privacy-compliant identifiers, such as mobile ad IDs, IP households and postal codes. They describe patterns at scale, not individuals. Regulated sectors such as gaming follow their own provincial rules on top.
Questions about our method? We're happy to walk your privacy, legal or data team through it in detail.
Email us to book a methodology call →See the method on your own location
A complimentary indexed profile, in about a week.