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Understand it. Build it.
Reach it. Prove it.

Audience insight, audience building, activation and footfall measurement for Canadian brands and venues. Four capabilities that build on each other, all from the same privacy-compliant data. Start with one, or run the full loop.

01Audience insight 02Audience building 03Activation 04Measurement
01 · Audience insight

See who really shows up

Who visits a location or brand, what they do before and after, which brands and categories they over-index on, and where they come from.

  • Behaviour profiles for any location, yours or a competitor's
  • Brand and category affinity, indexed against the provincial baseline
  • Cross-shop analysis: who else your visitors choose
Behaviour profilesAffinity indexesCross-shop analysisTrade area maps
Illustrative bar chart of category affinity indexes, with coffee chains at 182 and luxury retail at 71 against a baseline of 100 Illustrative data

Know where your visitors live

Every visit maps back to a home area at the six-digit postal code level. See your true catchment, not a radius on a map, and where it overlaps with your competitors.

  • Concentration by postal code, ranked
  • Drive-time and distance bands
  • Overlap with competing locations
Illustrative trade area map with visitor home concentration shaded around a location and trips to nearby points of interest Illustrative data
02 · Audience building

Segments defined by what people do

Custom segments built from real-world behaviour, for any location footprint: stores, competitors, venues, events or neighbourhoods.

  • Segment definitions with size ranges
  • Competitor-visitor segments for conquesting
  • Lapsed-visitor segments for win-back
  • Event and venue audiences
Illustrative audience segment: competitor visitors highlighted within a wider population
  • Competitor visitorsVisited a competing location in the last 90 daysConquest
  • Lapsed visitorsRegulars who have not returned in 60 daysWin-back
  • Event attendeesAttended a game or event at a named venueReach
  • Your best customers, extendedReal-world patterns that match your top visitorsGrowth
03 · Activation

Every audience, ready to buy against

Segments are delivered as privacy-compliant identifiers your media partners already use. Patterns at scale, never individuals.

  • Mobile ad IDs for programmatic platforms such as DV360 and The Trade Desk
  • IP households for connected TV
  • Postal codes for direct mail, out-of-home and geo-targeting
  • Geo and postal targeting for paid social
Diagram: one audience segment of competitor visitors flows to programmatic, connected TV, direct mail, out-of-home and paid social
04 · Measurement and attribution

Proof your marketing moved people

Did the campaign change real-world behaviour? We compare exposed audiences against a control group and show the lift in visits.

  • Footfall attribution for campaigns and media
  • Visitation lift against a control group
  • Event impact and year-over-year tracking

Brand lift, awareness and creative testing studies are also available through RadiusAds, our research service.

Illustrative line chart: exposed audience visitation rises during the campaign to 18 percent above the control group Illustrative data

Optional add-ons

Available when you need to go further. Not part of every engagement.

  • Demographic and income appendsCensus-based profiles for the areas your audience lives in
  • Custom geographiesYour own territories, regions or trade zones
  • Multi-province coverageOne method across every province you operate in
  • Data for media mix modellingVisitation series to feed your MMM
  • Data licensing for partnersOngoing feeds for platforms and agencies

See it on a location you care about

A complimentary indexed profile, in about a week.

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