A media network wins a mid six-figure national advertiser
1.8xvisitation index vs competing venues
Mid six figurescommitment from a first-time national advertiser
The situation
A digital screen network in community sports venues was selling on attendance and impressions. National brands wanted to know who those people were, and why these venues beat the alternatives.
What we did
We measured the network's venue audiences against competing venues and indexed their visitation. The sales team got a behavioural story a national brand could take to its own leadership.
