Guides
Plain-language answers to the questions we hear most, with sources. Useful whether or not you ever work with us.
Festival Economic Impact Without a Survey
How Ontario events estimate economic impact, where visitor surveys fall short, and how mobile location data fills the gap on visitor origin.
Read the guide →7 minute readWhat Sponsors Want to See at Renewal Time
What Canadian sponsors ask for at renewal, why attendance and impressions no longer settle it, and the audience evidence a property can bring.
Read the guide →8 minute readHow Accurate Is Mobile Location Data? Limits Explained
How mobile location data is collected, where it goes wrong, and the questions to ask any Canadian foot traffic or location data vendor.
Read the guide →8 minute readIs Foot Traffic Data PIPEDA Compliant? A Plain Guide
What PIPEDA and Quebec's Law 25 require for location data, how consent works, and what to ask a foot traffic data provider. Plain language for marketers.
Read the guide →8 minute readTrade Areas: Why a Radius on a Map Is the Wrong Answer
Radius rings misread real trade areas. How rings, drive times and gravity models work, and how observed visits by postal code show where customers live.
Read the guide →8 minute readHow to Prove an OOH Campaign Drove Store Visits
How visit-lift studies for out-of-home work in Canada: exposed vs control groups, lift in plain terms, common pitfalls and red flags in vendor reports.
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