Price sponsorship on who shows up, not how many
Show sponsors the behaviour of your audience: the categories they over-index on, where they come from, and how your venue compares. Evidence a sponsor can take to their boss.
A headcount is inventory. An index is a reason to pay a premium.
At renewal time, sponsors ask what they're actually buying. Attendance figures and impressions don't answer it.
Sponsors want to know who these people are, and why this audience is worth more to their category than the alternatives.
What you get
Built to be used in a sponsor meeting, not filed in a drawer.
Category affinity indexes
Which sponsor categories your audience over-indexes on, against the average Canadian.
An evidence page per category
The index, the story behind it, and the case for a premium, for each priority sponsor category.
Where your audience comes from
Home areas by postal code, so sponsors see the markets they reach.
Benchmarks against other venues
Your visitation indexed against competing venues.
Sponsor campaigns that reach your audience
We can run a sponsor's campaign to audiences like yours through programmatic, connected TV and out-of-home. No data changes hands.
Season-over-season tracking
Show sponsors their audience is holding or growing.
How it works
A first analysis usually takes 2 to 3 weeks.
Pick the venue and season
One venue or a network, across the period that matters to your sponsors.
We measure the audience
Real visitation, indexed against the provincial baseline and competing venues.
Build the evidence
Evidence pages for each priority sponsor category, ready for meetings.
Sell and renew
Use it in prospecting, renewals and sponsor reporting.
A golf property turns its audience into sponsorship revenue
An Ontario golf property group was selling sponsorship on attendance and gut feel, with several renewals at risk. We indexed its audience across a full season and built an evidence page for each priority sponsor category. The client reports program value in the multiple six figures.
Read the full case study →Also: a venue network
A digital screen network in community sports venues measured its audience against competing venues. With a 1.8x visitation index, it won a mid six-figure commitment from a first-time national advertiser.
Read the case study →
Who it's for
- Arenas and community rinksSell boards, naming rights and screens with audience evidence
- Golf courses and clubsShow sponsors an affluent, measurable audience
- Fairs, festivals and sports propertiesPrice packages on who attends
- Venue screen and DOOH networksProve audience value to national advertisers
For arena and golf audiences, see our specialist platforms Arenalytics and Golfalytics.
Questions
Do you count attendance?
No. We measure a large sample of devices, never everyone, so we report indexes and shares. They show who your audience is and how it compares, which is what sponsors pay a premium for.
Which sponsor categories can you measure?
Any of the 76+ brand categories we track, from auto dealers and banks to grocery, fuel and quick service.
Can a sponsor reach our audience after the event?
Yes. We can run the sponsor's campaign to audiences like yours through programmatic, connected TV and out-of-home. Your audience data is never sold or handed over, and we reach patterns at scale, never individuals.
Can you compare our venue with others?
Yes. We index your visitation against competing venues, so sponsors see where you stand.
How long does it take?
A first analysis usually takes 2 to 3 weeks.
Is it privacy compliant?
Yes. Every insight is aggregated and anonymized, with no personal information, following PIPEDA and provincial privacy rules.
Walk into your next renewal with evidence
Start with a complimentary sample insight on your venue.